“Perceived Value – The Art of Making Your Product Look
Like It’s Worth 20 Times What You Are Charging For It”
Here’s another technique that is perfect for Internet marketing.
Increasing the perceived value is easily done by simply adding
bonuses that cost you little or nothing to add and create a ‘package
deal’!
Let’s say you are selling a book on getting to the top of search
engines….
You could add 2 or 3 web marketing reports you found as bonuses. You
could add some free software you discovered that made your job 100
times easier, you could add this e-book you’re reading now and so
on.
Write down every benefit the reader will get from theses bonuses and
make a bulleted list of them!
This can make your $29.95 book seem like it’s worth $229.95!
Look for things that can go along with your product as bonuses but
yet cost you very little to produce. With a little effort you can
easily make your current product seem like it’s worth 20 times what
you are charging for it.
It will actually be worth more than you are charging if you put some
good bonuses together. And that’s great – it cost you nothing extra
and will blow your sales through the roof. Everybody wins.
To Your Success,
Allen Says
P.S. UPDATE: I’ve just added the powerful book “How To Make Maximum
Profit In Minimum Time” to the Warrior site. This book is written by
marketing guru Peter Sun. 104 pages of genius marketing ideas.
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Copyright © Internet Warriors.
All rights reserved.
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Mark Phelps
http://phelpsconsultanting.com
http://paddling4traffic.com
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